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ABC Educates Media and Public on Herbal Medicines

This past spring, ABC released three “Spotlight on Herbs” profiles for ginkgo (Ginkgo biloba), saw palmetto (Serenoa repens), and St. John’s wort (Hypericum perforatum), the first of an on-going series. Distributed to electronic and print media (including 10,000 newspapers), these consumer-oriented releases profile individual herbs, herb topics, and controversial items in the media. The releases appear as 400-word articles in newspapers across the U.S., with a possible readership estimated at more than one million for each release. The profiles also offer four-color photographs of the herbs from noted botanical photographer Steven Foster.

Each article concludes with an invitation to readers to visit ABC’s website for free access to a scientific monograph. The monographs include the most current information, including updated safety and herb/drug interaction information. ABC intends to release future “Spotlight on Herbs” profiles on a regular basis.

“Updated, accurate information is the key to this program,” said Mark Blumenthal, ABC’s founder and executive director. “Eventually, ABC will release a different profile every several weeks.”      

Kim West, ABC