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American Botanical Council Celebrates HerbDay in Austin on May 5
Herbal Experts and All-Day Kids' Activities Featured

(Austin, TX) April 3, 2012. The American Botanical Council (ABC) is celebrating the 7th Annual HerbDay with exciting presentations from numerous local herbal experts, including William “Will” Morris, PhD, president of the Academy of Oriental Medicine of Austin (AOMA) Graduate School of Integrative Medicine, and ABC’s Founder and Executive Director, Mark Blumenthal. Additionally, tours of ABC’s expansive 20+ medicinal and culinary themed gardens will be led by local herbalists Ellen Zimmermann and Carlos Hernandez. The HerbDay celebration occurs on Saturday, May 5, 2012, from 10:00 a.m. until 4:00 p.m. at ABC’s historic headquarters at 6200 Manor Road in Austin, and is free and open to the public. 

The event commences at 10:00 a.m., with the first of two garden tours, or “Herb Walks,” beginning shortly after at 10:15 a.m. with Ellen Zimmermann. Zimmermann is a licensed counselor as well as an herbalist; she studied under the renowned herbalist Rosemary Gladstar and, in 1995, founded the Austin School of Herbal Studies. 

Carlos Hernandez will lead his Herb Walk at 11:30 a.m. Hernandez is the founder of Austin Health Associates, an herbalist, and a massage therapist whose first brushes with herbal healing came alongside his grandfather, a Rio Grande Valley pharmacist. 

In addition to the opportunity to stroll around ABC’s many theme-oriented demonstration herb gardens, guests can enjoy several instructional herb talks. From 1:00 p.m. to 2:00 p.m., Dr. Morris of AOMA will familiarize HerbDay participants with the Asian Daoist Three Treasures model of herbalism, exploring spirit, essence, and vitality through the eyes, ears, and face. Dr. Morris holds a number of degrees in alternative medicine and specializes in pulse diagnosis and three lineages of traditional Chinese medicine. 

At 2:30 p.m., ABC’s Blumenthal will engage HerbDay guests with a discussion of the growing popularity of herbs in selfcare and healthcare in the United States and the increasing number of published clinical trials that support their benefits. 

Children’s activities will take place throughout the day. Kids can participate in a maypole dance and even plant an herb to take home. 

Refreshments, books, and membership information will be available in addition to free sample issues of ABC’s colorful quarterly, peer-reviewed journal, HerbalGram, and other educational literature. 

About HerbDay

HerbDay is a coordinated series of independently produced public educational events celebrating the importance of herbs and herbalism. HerbDay was initiated by 5 nonprofit organizations with interests in herbs and herbalism (the HerbDay Coalition) to raise public awareness about the significance of herbs in the lives of millions of people worldwide and the many ways herbs can be used safely and creatively for health, beauty care, and culinary enjoyment. The HerbDay Coalition includes ABC, the American Herbalists Guild, the American Herbal Pharmacopoeia, the American Herbal Products Association, and the United Plant Savers. More at