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Vaccinium macrocarpon is a member of the heath family (Ericaceae) and is native to North America. Both indigenous American tribes and early colonists valued cranberry for its medicinal and nutritional benefits.

The American Botanical Council (ABC) is passionate about helping people live healthier lives through the responsible use of herbs and medicinal plants. As an independent, nonprofit education organization, ABC is dedicated to providing accurate and reliable information for consumers, healthcare practitioners, researchers, educators, industry and the media.

Please enjoy this information on cranberry made available through the generosity of Pharmatoka’s adoption.

Additional ABC Cranberry Resources

Healthy Ingredients Cranberry profile

Cranberry monograph from The ABC Clinical Guide to Herbs.

HerbClip reviews

Review of Cranberry Effects on Urinary Tract Infections and Cardiovascular Health, HC# 021441-498, June 13, 2014

Cranberry Juice Consumption May Reduce Arterial Stiffness in Overweight Men, HC# 031333-477, July 31, 2013

2012 Cochrane Review of Cranberry for the Prevention of Urinary Tract Infections, HC# 121222-471, April 30, 2013

Cranberry Juice Intake Prevented Recurrent Urinary Tract Infections in Women 50 Years of Age and Older, HC# 101231-460, November 15, 2012


Read the Press Release on Pharmatoka's adoption of the HerbMedPro Cranberry record.


Contact us  for more information on  ABC's Adopt-an-Herb Program.