The American Botanical Council (ABC) announces the publication of a new e-newsletter, Herbal News & Events. The weekly e-mail combines educational event notices with relevant news articles from the media, while providing convenient access to other ABC educational content.
The timing of this new publication occurs as ABC has seen an increase in the number of conferences and seminars that relate to the herbal, natural products, and natural medicine communities. ABC believes that keeping its wide array of stakeholders and other interested persons informed is an integral part of its nonprofit educational mission. With over 25,000 registered users in the ABC database, Herbal News & Events provides an excellent medium to reach a large audience.
Inside each edition of Herbal News & Events, readers will find a list of upcoming conferences and events, with a special section devoted to presentations by ABC Founder and Executive Director Mark Blumenthal. The newsletter also provides access to free educational articles and reviews from some of ABC’s other publications, such as the peer-reviewed quarterly journal HerbalGram; HerbClipTM, which contains summaries and critical reviews of seminal articles covering medicinal plant-related research, regulation, marketing, and responsible usage; and HerbalEGram, a monthly e-newsletter for ABC members featuring original news stories on the month’s most important herbal developments, and press releases from diverse community and industry herbal organizations. In addition, ABC members have access to an exclusive Media Watch section, featuring the latest headlines in herbal medicine and related news from around the world.
“We are pleased to see this new and much-needed ABC publication become available,” said Blumenthal. “This is a great opportunity to keep in touch with our existing supporters and hopefully reach new audiences with our educational message. Interest in natural products and herbal supplements continues to grow, and with it, the need for people to have easy access to reliable information they can trust.
“There is a wealth of new research being conducted on herbs and related plant-based materials all over the world,” said Blumenthal. “Much of this is being communicated at various scientific, medical, and nutrition conferences. We have consolidated the news regarding registration and other deadlines related to many of these conferences as a benefit to ABC’s many professional members and other stakeholders in the natural products research and practitioner communities, as well as many in industry, regulation, and other areas of interest.”