ABC’s content-rich Web site—www.herbalgram.org—will soon be easier to navigate and will offer you more of the information you want about the traditional uses and modern science behind medicinal plants.

Whether you are a healthcare practitioner, student or professor, herbalist, scientist, or employee in the natural products industry, you can now register your preferences with ABC when you visit the Web site and receive customized e-mail updates on the information you want, such as research reviews, feature articles from our quarterly journal HerbalGram, herb profiles and monographs, clinical updates, upcoming events, the latest media coverage on herbal topics, and more.

ABC members will continue to receive access to protected areas of ABC’s site through a secure username and password, and the online membership and shopping transactions are still secure and easier to use than in the past.

To upgrade the Web site and improve communications with you, ABC has partnered with Convio—an Internet software and services company assisting non-profit organizations with their online presence and with electronic communications to their members and supporters. Conveniently based near ABC’s headquarters in Austin, Texas, Convio works with more than 600 other non-profit organizations around the world. The privately-held company was founded in 1999 and has shown dramatic growth during the past 7 years.

ABC chose Convio because of its proven track record and the benefits this partnership will bring to ABC and its members and stakeholders. With Convio’s help, ABC can better serve you through electronic communications, and can also devote more in-house educational resources to fulfilling ABC’s nonprofit mission—educating people about the traditional and scientific information that supports the responsible use of herbal medicine.