For the third consecutive year Whole Foods magazine conducted a survey of retailer readers of the magazine. The dollar figures reported reflect the experience of "the average store" as identified in a 1996 retailer study with overall store sales being $1,226,495, the basis used in this survey. 1996 store sales were up 53.4rom the year before and, based on the first two months of 1997, are expected to increase by 15.1% to a total of more than $1.4 million.

[Richman, A. and J.P. Witkowski. 1997. Reprinted with permission from Whole Foods, October.]

Article copyright American Botanical Council.

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By A. Richman and J.P. Witkowski