Tanya Garduño joined the American Botanical Council (ABC) staff in December 2016 as the new communications and marketing coordinator. Garduño has many years of experience working in the nonprofit sector, which gives her unique insight into ABC’s marketing and member engagement needs.
Originally from San Antonio, Texas, Garduño moved to Austin, Texas, in 2014 and lives with her husband and two bull terriers. In addition to her full-time work at ABC, Garduño is a part-time student working toward a computer science degree with minors in philosophy and political science. At ABC, Garduño works closely with Development Director Denise Meikel to develop and execute the nonprofit’s marketing plan, and assists with development strategies and objectives. She also coordinates communications sent out to the media and ABC members, including member advisories, press releases, fundraising initiatives, and the weekly newsletter Herbal News and Events (HNE). HNE keeps ABC website subscribers up to date with relevant news articles, events in the natural products and herbal medicine communities, and ABC initiatives such as the Adopt-an-Herb Program and HerbClip summaries.
However, Garduño’s biggest project for the organization will use her considerable web design skills to modernize and update the ABC website. “I’m really excited about the redesign of the ABC website,” Garduño said. “I hope that it will help our members and the public easily navigate and access the important work and research our organization does.” According to Garduño, the work on the website is “a chance to make it more user-friendly for visitors, who are frequently accessing it on tablets and cellphones, not just on a computer screen.”
Meikel added: “Tanya’s nonprofit experience and genuine passion for technology are helping ABC move to the next level in communicating with our members and supporters around the world. It’s an exciting time at ABC, and Tanya is playing a key role in that evolution.”
Previously, Garduño worked for nonprofits focused on politics, including political action committees and local campaigns in Texas, aiding progressive candidates in elections to various levels of office. Her work also focused on voter education, increasing voter registration, “get out the vote” initiatives, and redistricting efforts.
In her personal life, Garduño likes to stay active. “I enjoy hiking and visiting the beautiful natural areas in and around Austin,” she said. “In my spare time, I love to take my dogs and experience the great outdoors.”
ABC Founder and Executive Director Mark Blumenthal said: “Tanya brings so much to the table for the organization, including direct engagement and passion for what she does. We’re all very pleased to include Tanya as part of the family of ABC staff.”
Though Garduño had little background in herbal medicine before arriving at ABC, she is eager to learn more about modalities of natural healing from her ABC colleagues in the beautiful setting of ABC’s 2.5-acre Case Mill Homestead. “I really enjoy the support and sense of community at ABC,” she said. “The staff really cares about each other and for the mission of the organization.”